Ilenia Confente

Informazioni di contatto

Email
ilenia.confente@univr.it
Phone
045 802 8174

Introduction

Since 2012, Ilenia Confente is Assistant Professor of Marketing & supply chain management, University of Verona, Business Administration Department, Verona, Italy. Since 2011 she teaches Advanced Destination Marketing at the University of Verona and Marketing classes in MBA and professional programs
 
The main research areas are focused on the following topics:
  • B2B customer value and loyalty,
  • digital marketing with a particular focus on word of mouth marketing and omnichannel strategies,
  • circular economy and consumers’ value perceptions
  • other research projects linked to marketing and logistics as reputational risk management, brand equity measurement and service management.
She has published her works in several international journals such as Journal of Business Research, Journal of Business and Industrial Marketing, International Journal of Tourism Research, Journal of Marketing Theory and Practice.
She is a reviewer for several national and international journals such as European Journal of Marketing, Supply Chain Management, an international journal, Journal of Marketing Theory and Practice, Journal of Air Transport Management, International Journal of Quality and Service Science, Mercati e Competitività, Piccola Impresa, Small Enterprise.
 

Other information

Roles in university bodies
  • Member of Personale Docente del Dipartimento di Economia Aziendale
  • Member of Gruppo AQ del Corso di laurea magistrale in Marketing e comunicazione d'impresa
  • componente Consiglio del Dipartimento di Management
  • Member of Comitato Scientifico del Corso di perfezionamento e aggiornamento professionale in Risk management - gestione del rischio, sicurezza e controllo (RiskMaster)
  • componente Comitato Scientifico del Master in Editoria
  • Member of Collegio didattico di Management e strategia d'impresa
  • componente Comitato Scientifico del Master in Logistica & supply chain management
  • componente Comitato Scientifico del Corso di perfezionamento e aggiornamento professionale in Risk management - gestione del rischio, sicurezza e controllo
  • Member of Collegio didattico di Marketing e comunicazione d'impresa
  • componente Collegio didattico di Matematica e Data Science
  • Referente AQ Strategie di Comunicazione delle attività del Dipartimento Referenti
  • componente Collegio dei docenti del Dottorato in Accounting and Management

Insegnamenti

A.A. Corso Nome Online Moduli svolti da questo docente
2024/2025 Laurea magistrale in Data Science (LM Data) Digital Marketing and Market Research
2024/2025 Dottorato Interateneo in Accounting and Management Research organisation
2024/2025 Dottorato Interateneo in Accounting and Management Trending topics in supply chain management
2023/2024 Laurea magistrale in Marketing e comunicazione d'impresa Digital business & social media marketing Pagina moodle per {ins.nomeins}
2023/2024 Laurea magistrale in Data Science Digital Marketing and Market Research Pagina moodle per {ins.nomeins}
2023/2024 Laurea magistrale in Management e strategia d’impresa Strategic Marketing Pagina moodle per {ins.nomeins}
2023/2024 Dottorato Interateneo in Accounting and Management Research organisation
2023/2024 Dottorato Interateneo in Accounting and Management Trending topics in supply chain management
2022/2023 Laurea magistrale in Marketing e comunicazione d'impresa Digital Business & Web Marketing Pagina moodle per {ins.nomeins}
2022/2023 Laurea magistrale in Data Science Digital Marketing and Market Research Pagina moodle per {ins.nomeins}
2022/2023 Laurea magistrale in Management e strategia d’impresa Strategic Marketing Pagina moodle per {ins.nomeins}
2022/2023 Dottorato Interateneo in Accounting and Management Research organisation
2022/2023 Dottorato Interateneo in Accounting and Management Trending topics in supply chain management
2021/2022 Laurea magistrale in Marketing e comunicazione d'impresa Digital Business & Web Marketing Pagina moodle per {ins.nomeins}
2021/2022 Laurea magistrale in Data Science Digital Marketing and Market Research Pagina moodle per {ins.nomeins}
2021/2022 Laurea in Economia aziendale e management Marketing Management and Logistics Pagina moodle per {ins.nomeins}
2021/2022 Laurea magistrale in Management e strategia d’impresa Strategic Marketing Pagina moodle per {ins.nomeins}