Ilenia Confente
Department of ManagementInformazioni di contatto
- ilenia.confente@univr.it
- Phone
- 045 802 8174
- Curriculum Vitae ITA_giugno2020 ( IT | 483Kb | 2020-07-06 )
- Curriculum Vitae ENG ( EN | 187Kb | 2023-02-01 )
Introduction
Since 2012, Ilenia Confente is Assistant Professor of Marketing & supply chain management, University of Verona, Business Administration Department, Verona, Italy. Since 2011 she teaches Advanced Destination Marketing at the University of Verona and Marketing classes in MBA and professional programsThe main research areas are focused on the following topics:
- B2B customer value and loyalty,
- digital marketing with a particular focus on word of mouth marketing and omnichannel strategies,
- circular economy and consumers’ value perceptions
- other research projects linked to marketing and logistics as reputational risk management, brand equity measurement and service management.
She is a reviewer for several national and international journals such as European Journal of Marketing, Supply Chain Management, an international journal, Journal of Marketing Theory and Practice, Journal of Air Transport Management, International Journal of Quality and Service Science, Mercati e Competitività, Piccola Impresa, Small Enterprise.
Other information
Roles in university bodies- Member of Personale Docente del Dipartimento di Economia Aziendale
- Member of Gruppo AQ del Corso di laurea magistrale in Marketing e comunicazione d'impresa
- componente Consiglio del Dipartimento di Management
- Member of Comitato Scientifico del Corso di perfezionamento e aggiornamento professionale in Risk management - gestione del rischio, sicurezza e controllo (RiskMaster)
- componente Comitato Scientifico del Master in Editoria
- Member of Collegio didattico di Management e strategia d'impresa
- componente Comitato Scientifico del Master in Logistica & supply chain management
- componente Comitato Scientifico del Corso di perfezionamento e aggiornamento professionale in Risk management - gestione del rischio, sicurezza e controllo
- Member of Collegio didattico di Marketing e comunicazione d'impresa
- componente Collegio didattico di Matematica e Data Science
- Referente AQ Strategie di Comunicazione delle attività del Dipartimento Referenti
- componente Collegio dei docenti del Dottorato in Accounting and Management