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Scienze della Vita e della Salute

PhD Course on “Entrepreneurship”

Crediti
4.0
Anno
2015
Periodo
17 - 18 - 22 - 23 giugno 2015

Cicli in cui è offerta

Descrizione

17 June 2015:  14.00 – 18.00
• Entrepreneurship and innovation: „20% idea and 80% execution“
• From idea to market: Design Thinking and the „Business Model Canvas“
• Crowdsourcing and social media as a business development tool
• Exercise: Develop a business idea (part 1)
 
18 June 2015:  9.00 – 13.00
• Learn how to develop and priorize business concepts – not just ideas -
 
  • Learn how to identify risks and navigate uncertainty
• „Prototype or die“
• Exercise: Continue developing your business idea (part 2)
 
 
 
 
 
22 June 2015:  14.00 – 18.00
• What is marketing and why?
 • The art of storytelling
 • The promotion plan:
o Web marketing 2.0,
o The unconventional marketing,
o The low budget marketing.
• Crowdsourcing and social media as a marketing tool
• Learn ho to communicate via Prezi
• Exercise: Continue developing your business idea (part 3)
 
23 June 2015:  14.00 – 18.00
• Start-up contests: How to navigate offers, events and work with incubators/accelerators
• The Clinton Global Case Challenge accelerator experience
• Exercise: Pitch your business idea (The winning team will win IXL’s newest publication “Healthovate, the best ideas that help live longer and better”)

 
 

Allegati

Documenti



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